There are 600 million blog posts out there striving to reach their target audience. 1.9 billion websites are there, making continuous efforts to get seen.

These are not just numbers but your competitors. And this is where SEO tools come as superheroes to save you and lift you to the top of the Google search engine.

SEO stands for Search Engine Optimization, it involves steps to help your website rank higher. It helps your content reach your target audience.

Let’s know more about SEO marketing and SEO tools.

What is SEO Marketing?

Everyone is searching for “SEO marketing meaning”. Here is the answer.

So, Google uses algorithms to rank your website based on the number of people visiting your website, the number of backlinks your website has, and the quality of your content. Google mainly focuses on 3 factors to rank your website.

The 3 factors are:

• Quality
• Credibility
• Authority

If your website scores are higher in these criteria, it will rank higher in search engines. SEO is basically used to show search engines that your Website passes all the metrics to be shown on the first page of Google. If you have a healthy SEO marketing strategy you can rank better in Google and can get the visibility, reach, engagement, and revenue you have dreamt of.

What Are SEO Tools And Why Are These Used?

As we know “What’s SEO marketing”, Let’s know what are SEO Tools.

To master SEO, you need to have proper knowledge of keyword research and data analysis. You must have a lot on your plate as you are starting your business. Marketing SEO tools help you as a minister in the marketing game to decide which step to take next in your marketing strategy by calculating and analyzing all the factors.

Marketing SEO Tools can help in:

• Finding high-quality keywords
• Track your ranking
• Audit your domain
• Analyze competitor’s website
• Link building
• Identify technical issues

Top 7 SEO Tools to Skyrocket Your Sale

SEMRush SEMRush is an all-in-one marketing tool. It is favored by many SEO experts. SEMRush is pro at doing technical audits, getting organic traffic insights, and audit sites to increase the SEO health of the site. It helps you analyze keyword ranking. You can get information on your competitor's keyword usage and can plan your next marketing campaign accordingly.

Key features of SEMRush:

• Domain vs domain analysis
• Organic and paid keyword search
• Detailed analysis of paid ad campaigns
• Full website audit tools
• Analyze ad budget of competitors

Ahrefs Ahrefs asserts to have the largest backlink profile than any tool with more than 16 million links being crawled everywhere. They have the second largest website crawler after Google. You can simply put an URL to get an insight into any of your competitor’s websites. The keyword search tool helps get the most used keyword in your niche.

Key features of Ahrefs:

• Keyword research for 10 search engine
• Gives ‘clicks’ data
• Monitor Backlinks
• Explore content
• Keyword ranking alerts
• Search traffic estimation

Moz Pro Moz is one of the most productive SEO tools. You can improve your rankings and search engine visibility using Moz ProSEO tools. Check metrics to any site quickly including anchor text and domain authority. Track performance of the top-ranking keywords. It always stays on the edge of new SEO trends.

Key features of Moz Pro:

• Drives keyword across 170+ search engines
• Rank Tracking
• MozBar toolbar to see a website's performance while browsing any other website.
• SEO audit tools
• Page optimization feature
• Backlink analysis

Google Analytics Google Analytics is one of the most popular and easy-to-use SEO tools. Google Analytics lets you segment your data based on different criteria, as the metrics depend on the type of website you have, type of audience and device, and country. After segmenting the data you can easily analyze where you need to improve. It helps you get more precise, high-quality, and detailed results. It is cost-effective too as it is free to download. It is a great SEO management tool to start with.

Key Features of Google Analytics:

• Audience demographic
• Keyword suggestion
• Conversion tracking
• Traffic information
• Third-party referrals
• Customizable dashboards

Google Search Console Google Search Console is also free to download the app. Almost every SEO marketer uses this app. It helps in checking your website’s rank in SERPs. Helps collect data on click rate. The index coverage report of Google Search Console helps you know which page of your site is not indexing in Google.

Key Features of Google Search console

• Informs click rate
• Index coverage report
• Keyword ranking
• Informs security issues
• Average SERP position
• Monitor page speed
• Link removal
• Generate site map

Ubersuggest Ubersuggest is also a free app giving you insightful data on any niche you want. You can easily. get organic keywords to use in your website, calculate domain score and backlink score easily. See which of your pages are shining and doing good in Google. Get content and keyword ideas at your fingertips.

Key features of Ubersuggest

• Domain overview
• Organic traffic per month
• Backlink data
• Rank tracking
• Keyword ideas and Content ideas
• Site audit

Screaming Frog Screaming frog is best for technical audits. It allows you to crawl through any website to collect data. It helps you detect duplicate content and many other technical errors your site is facing.

Key Features:

• Search broken links
• Curate XML site map
• View accessible webpages
• Get H1s, meta description, or backlink to any site or page
• Recognize duplicate content

Conclusion

These are some of the best SEO tools you can adopt in 2022 to shine and rank first in Google’s search engine. The tools can help you distribute your energy at accurate places. You can easily become a pro marketer and increase your sales by implying any of these apps in your tour marketing strategy. You can make this task easier and lay down half of your burden by visiting any SEO service provider agency .